Case Study 2
About the Customer
Aduna Superfoods is a purpose-driven health brand that brings ethically sourced African superfoods to global consumers. Based in the United Kingdom, the company operates a high-traffic e-commerce platform that supports direct-to-consumer sales, product discovery, subscription orders, and community engagement.
- Industry: Health & Wellness
- Location: United Kingdom
- www.aduna.com
Executive Summary
Aduna Superfoods, a leading UK-based health and wellness brand, faced recurring deployment failures, application crashes, and unstable performance within their AWS Elastic Beanstalk environment powering their Python-based web application. These issues disrupted website availability and impacted customer experience.
As an AWS Partner, we conducted a full environment assessment, optimized Elastic Beanstalk configurations, resolved platform-level issues, and restored deployment reliability — delivering a stable, high-performing cloud foundation for their global e-commerce operations.
Business Challenge
Aduna was experiencing persistent issues with their AWS Elastic Beanstalk environment:
Repeated Deployment Failures
Frequent deployment issues prevented successful releases, delaying feature rollouts and updates.
Unpredictable Application Crashes
The application experienced unexpected crashes, impacting stability and user confidence.
Limited Logging & Diagnostics
Easily scale resources up or down as your traffic and business grow.
Reduced Application Uptime During Peak Traffic
High traffic volumes led to performance degradation and application downtime.
Slowed Development Cycles
Unreliable deployment processes increased rework and slowed overall development timelines.
Our Approach & Solution
We executed a structured assessment and restoration plan tailored to Aduna’s infrastructure:
- In-Depth Diagnostics
- Reviewed platform logs, health statuses, and event streams
- Identified dependency mismatches causing build failures
- Mapped out environment misconfigurations and scaling issues
- Platform Optimization
- Updated Elastic Beanstalk platform version and aligned it with the correct Python runtime
- Fixed dependency conflicts and build-stage failures
- Reconfigured environment variables and application-level settings
- Enabled structured logging for better issue tracking
- Deployment Workflow Stabilization
- Implemented a reliable, repeatable deployment lifecycle
- Configured deployment policies for reduced downtime
- Ensured consistent build and provisioning processes
- Application Hardening
- Optimized instance configurations for Python workloads
- Improved process management and monitoring
- Strengthened application health and resource utilization
Results
The improvements delivered immediate and measurable benefits:
100% elimination of deployment failures
Significant increase in uptime and application reliability
Faster, conflict-free deployment cycles
Improved platform performance during global traffic peaks
Enhanced monitoring and operational clarity
Better user experience across all devices and regions
Customer Feedback
Our deployment issues were slowing product releases and impacting customer experience. The fixes provided brought our Elastic Beanstalk environment back to full stability. Deployments are smooth again, and our site performance has clearly improved.”
Conclusion
By restoring stability and reliability to Aduna Superfoods’ AWS Elastic Beanstalk environment, we strengthened the foundation of their online business — enabling smooth deployments, improved uptime, and a seamless global customer experience.
Ready to Stabilize Your AWS Infrastructure?
If you’re facing deployment issues, downtime, performance drops, or configuration challenges in AWS — we can help.